Gr1. Appel Delikatess. Athens, August 1987.
Drachmas [unknown] for 240 grams
Well, Greece may be the cradle of refined perspective Art as it is the cradle of Democracy, but that does not imply that refined perspective art goes into every design it creates. Take this awful Mayonnaise label from 25 years ago. A veritable eyesore. Yes, there is a faint attempt at including a classic Greek arch, and I guess that the combination of red, green and gold is also a wink at certain post-Minoan colour schemes. But the result belongs rather more to the realm of the Amusing than to the dominion of the Muses.
Might it be that Appel Delikatess has not changed the design of its label since 1879, the year of its company’s founding? If so, that was one big mistake, for the customer and the aficionado of the Golden Sauce have progressed, my dear dunderheads. And they no longer understand with their esthetical sense what their eyes behold with a fearful shudder. What, for instance, is that funny oval shape on the lower left supposed to be? A spotted pear on three leaves of lettuce? Or perhaps the X-ray of an olive on its branch? Or might it be the portrait of the egg-head in charge of the company marketing, painted by the incomparable Karel Appel of Cobra fame? A mystery if ever I saw one.
Now, some bottled brands of Mayo that come clad in cheap or badly drafted labels get fully redeemed by the splendid flavour of the sauce itself. Sadly, this was not the case of Appel Delikatess. Taste-wise, it turned out to be straight, Mediterranean, weak and bland. The kind of pap one gets served in the tilting cafeteria of the steamer from Brindisi to Patras on top of an olive-shaped egg or an egg-shaped olive. In short: in Greece do as the Greek do, and eat Tarama or Tzatziki instead of this worthless, useless variety of sauce.